Do Vitamins® is a boutique supplement brand specializing in ultra-clean sports nutrition and premium vitamin formulas for ingredient-conscious consumers.
There are a lot of words to this song, so we’ve broken it up into a few verses:
Mantra The Zen of Do Vitamins
Purity and performance; no pollutants.™
Mission How We Do Vitamins
It shall be the mission of Do Vitamins to:
Craft the cleanest, best-performing dietary supplements;
We source the cleanest, most-studied ingredients and make them into incredible supplements that help you optimize your health and fitness. By the way, we define “clean” as containing NO silicon dioxide, magnesium stearate, additives, GMOs, harmful chemicals, fillers, flow agents, dyes, colors, artificial sweeteners, artificial flavors, “natural flavors,” preservatives, toxins, drugs, lies, and more.
Provide assurance through analysis;
We don’t just claim the above, we prove it using multiple tests and certifications by unbiased and objective third parties. We didn’t just invent clean sports nutrition, we prove it. Have total confidence in our total transparency.
Raise the standard by which supplements are sold;
3rd party testing is a major part of this, but we’re also talking about marketing. There is a lot of evil in the supplement industry, particularly in the sales tactics. We challenge accepted industry practices with our demonstrable values of honesty, integrity, and accountability.
We sell direct only, through this website and on Amazon.com, so we can support our products with in-house customer service for unparalleled levels of product knowledge and professionalism.
Plus, we Do Good: Every unit we sell donates one year of vitamins for a child in need via our partnership with Vitamin Angels.
And have fun doing it.
We take our products and their development extremely seriously, but not ourselves. Health is the big picture here, and we believe in proactive health: nutritious food, fun exercise, friends, family, laughter – and of course – clean, high-quality, tested supplements.
Manifesto Why We Do Vitamins
We used to cringe at words like “Mission” and “Manifesto” because we believed them to be bullshit words used by a bullshit industry to make you feel bullshit emotions in order to purchase their bullshit products. Our old about page even made fun of these words! Our thinking was: “If we can rise above the industry’s quality standards, surely the About Page on our website should use better words than the overused ‘Mission’ and ‘Manifesto.’” However, over the course of the last five years, we’ve realized that we can use those words better than the rest of the industry, because, as it turns out, we’ve been on a mission all along.
We began Doing Vitamins as a reaction. First, a reaction to a huge disconnect in thinking. Advancements in conscious eating and workout performance were simply unmet by vitamin and sport supplement companies. Eat obsessively for optimal athletic performance, yet supplement with untested, chemically-laden trash? Meh, no thanks.
In addition to being based on no data and outright lies, we knew these products were harmful at best, lethal at worst. Sports nutrition, for the last 50 years, was (and still is) being sold by touting how “extreme” it is, and how close to performance-enhancing drugs it can be, by using photos of bodybuilders on steroids. We think this is false advertising, sometimes called: lying. Deeply troubled by 2011 deaths on US Military bases believed to have been caused by pre-workout supplements containing the now-thankfully-banned ingredient, dimethylamylamine (DMAA), we heeded our call to purity and PurePump® was born. PurePump® was the first pure pre-workout supplement, and by some estimations, it remains the only one.
Second, we also knew that the lies were catching up with the supplement industry. Just last year (2015), herbal products for sale in national chains were tested and contained none of the ingredients listed on their label! The Food and Drug Administration does not regulate dietary supplements the same way it regulates pharmaceutical drugs, a fact which has led to much misunderstanding, consumer distrust, and shameful exploitation. Historically, many unscrupulous businesspeople have entered the dietary supplement business seeing the loose-ness and shades of grey as an opportunity. We also see it as an opportunity: To be the most honest company in the game sets us apart. (By the way, there are even brands now touting “clean” but still hiding behind proprietary blends and zero 3rd party testing. It’s a dirty game, people.)
What began as a series of reactions has evolved into pro-action. Our product line has grown, and so has our list of industry-firsts and industry-onlys. PurePump® got a sister, PostPump®, the cleanest post-workout recovery formula available. WonderWhey®, our organic grass-fed whey protein powder, has been embraced by hundreds of professional baseball players looking for the ultimate purity in protein. While “established” brands make their Nordic fish oil out of Peruvian fish, we use certified sustainably caught wild fish from Alaska in AlphaOmega®. We even invented the world’s first supplement for healthy facial hair, VitaBeard®.
We Do Vitamins because we believe in the incredible benefit of good supplements. Good supplements can be the difference in winning a game, or breaking a record, or lifting the weight that makes you feel like your best self. In some cases, quality vitamins can even mean the difference between life and death. We believe in supplements because we know the good ones work. But evil supplements and the historically unethical, dishonest marketing that have accompanied them, are a scourge on health and consumer trust. Discerning, conscious consumers demand purity and performance from their supplements, and we will continue to make them to that level when nobody else will. We Do Vitamins as a total revolution in philosophy, product, and business practice. Our products that do what they say, contain what their labels say, and prove it to you with analytical data.
And that’s not even the best part.
All this hyper-perfectionism, ingredient obsession, and rigorous testing – you know what it’s brought us? The best customers in the industry. Thank you for your business and support of our cause.
Q&A Questions answered.
How do I know if Do Vitamins products are right for me?
If you’ve ever said any of the following:
“I care about what I put in my body.”
“I eat for performance.”
“I want the cleanest supplements made!”
“I don’t trust supplement companies.”
“What the heck does proprietary blend mean!?”
Why do you call yourselves “boutique?”
For a couple reasons, however, both are a function of size. We’re a small company, somewhat by design, somewhat by virtue of making things the mainstream does not.
First off, boutiques are where you go for quality and/or performance. We are more akin to an automotive racing team or a speed shop: We don’t make mass-market cars, we make supercars and hot rods. Similarly, we aren’t making mass-market t-shirts – our supplements are like tailored suits or tactical clothing.
The second reason comes down to customer service. We do our customer service in-house. When you shop at a boutique, you should be able to expect to work with someone both knowledgeable and professional, who will be there again and again. We don’t like impersonal, anonymous service – personal service by their own people keeps a business accountable. We think you should be able to buy vitamins the same way you go to a butcher instead of a grocery store, or buy shoes from a cordwainer, or rainbow chard from a farmer at a farmer’s market.
Why do you test your supplements with 3rd parties?
Repeat after me: "If they don’t test, it’s probably BS."
How do you pronounce Do Vitamins?
It’s the verb, “do.” As in:
Don’t do drugs. Do Vitamins.
Do Vitamins differently.
Do Vitamins better.
Do Vitamins with friends.
Do Vitamins responsibly.
Do Vitamins in bed.
Why are you guys so bad at social media?
It’s honestly because we’re more focused on Doing Vitamins. Can you help us out? Maybe post a photo or come up with your own vitaminism, like the ones in the last question?
Make sure you tag it #dovitamins!
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